Have you seen this TED talk by Mac Barnett? I loved it! I enjoyed it so much I had to share bits of it with the rest of the family. In it he talks about his book Billy Twitters and His Blue Whale Problem
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He says that under the dust jacket, the cover is an advertises a free whale for those who send in a self-addressed envelope. In his TED talk, Mac Barnett explains what exactly they send the kids who write in requesting a free whale. :D (Hint: It's not actually a whale . . . unless you've got a good imagination.)
Thanks for sending this my way, mom!

Another little thing you might be interested in: one of my friends is a professor these days and he asked me to spread the word about this research project. The survey is really short (took me 5 minutes or less), and you can opt in to a $30 cash prize drawing if you complete it. Quick, potentially lucrative, and for good causes! (Namely: nerdiness and theater) Take the survey here, and tell 'em Alysa Stewart sent you.
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